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* Music Genres and Corporate Cultures ¿ PDF Download by * Keith Negus eBook or Kindle ePUB Online free. Music Genres and Corporate Cultures How do takeovers affect the treatment of artists? Why has Polygram been perceived as too European to attract US artists? And how did Warner's wooden floors help them sign Green Day? Through in-depth case studies of three major genres; rap, country, and salsa, Negus explores the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Keith Negus examines the contrasting strategies of major labels like So
| Title | : | Music Genres and Corporate Cultures |
| Author | : | |
| Rating | : | 4.61 (672 Votes) |
| Asin | : | 0415174007 |
| Format Type | : | paperback |
| Number of Pages | : | 220 Pages |
| Publish Date | : | 2014-04-22 |
| Language | : | English |
"fascinating and thorough."-Choice
How do takeovers affect the treatment of artists? Why has Polygram been perceived as too European to attract US artists? And how did Warner's wooden floors help them sign Green Day? Through in-depth case studies of three major genres; rap, country, and salsa, Negus explores the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. Drawing on over seventy interviews with music industry personnel in Britain and the United States, Music Genres and Corporate Cultures shows how the creation, circulation and consumption of popular music is shaped by record companies and corporate business styles while stressing that music production takes within a broader culture, not totally within the control of large corporations.. Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign. He examines the tension between raps public image a
Excellent insider's view of the music industry A Customer Negus, a culutral studies-oriented scholar wrote an excellent book called Popular Music In Theory: An Introduction in 1996. He continues his thorough, informed approached in this fascinating sociological, economic and ethnographic look at the recording industry.He clearly explains the intricacies of portfolio management, marketing and targeting, resource distribution and cultural attitudes regarding the way music is created and distributed. He uses specific examples from his own primary research regarding genres like rap, country and salsa.I am working on my Ph.D and I found the book challenging and accessible. I wou. "VERY INTERESTING" according to Gian Fiero. This book will introduce you to the political side of the music industry while exposing you to the formulas for success that many major record labels use. It is NOT an easy read. The author's writing style is very clinical and at times, not very reader friendly. But if you are starting a label that you want to compete with the most successful ones, this book will provide you with some eye opening information about the processes used.
Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.
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