Read RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING by Chip Averwater Online
Read [Chip Averwater Book] # RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING Online ^ PDF eBook or Kindle ePUB free. RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING Efficiency is seldom fun but always rewarding."Based on long personal experience, Averwater concludes that a good salesperson can easily be five times as productive as a laggard, and says high-priced salespeople "are an expense we want." In a lengthy segment devoted to personnel, he offers a blueprint for hiring and retaining those top performers--from how to screen out undesirables in the hiring process ("Less than one in 20 job applicants is a suitable candidate") to maintaining hi
| Title | : | RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING |
| Author | : | |
| Rating | : | 4.24 (525 Votes) |
| Asin | : | 0983979073 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-09-23 |
| Language | : | English |
It's packed with honest, straight-up assessments of successful retailing--from selling to profits, from hiring and training to operating multiple stores. "Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. This is a book you'll be reading and adapting to your business for years."-Music Inc Magazine
Efficiency is seldom fun but always rewarding."Based on long personal experience, Averwater concludes that a good salesperson can easily be five times as productive as a laggard, and says high-priced salespeople "are an expense we want." In a lengthy segment devoted to personnel, he offers a blueprint for hiring and retaining those top performers--from how to screen out undesirables in the hiring process ("Less than one in 20 job applicants is a suitable candidate") to maintaining high morale ("A manager's words resonate for a while then fade. Retail truths like:*Wholesale is the cost of the merchandise, not the cost of the sale.*There is no magic close.*Profit is not immoral.*Expecting to get the sale is half of getting it.*They hear what you say, but they do what you pay.*A manager is not a referee.*A return policy is a tool, not a rule.*Be-backs don't come back.*Good management is an attitude, not a technique.*He who underestimates his costs gets the sale.*A sales presentation is not the place to give a business education.*You're not in business if you're not in show business.*The last few percentage points are the profit.*Merchandise is for sale, not for storage.*People like to do business where business is being done.*Inventory expands to fill all space.*A good salesman makes a bad buyer.*Buil
Daniel said Very accurate for any hands on retailer. Great read. You call tell the author has real world experience. A good resource for anyone looking to move up. "A how to suceed in retail merchandising and sales management!" according to Amazon Customer. A must read for every retail business executive!. Good Business Advice and Common Sense Strategies for Leading a Better Life After reading Chip Averwater's "RETAIL TRUTHS" one is ready for Book Two. It's that good.This is an absolute must read for Retailers and Consumers alike. It has insight, practical methods for good business, and everyday common sense strategies for leading a better life. Here are some of the highlights and a few Key Points to Ponder.* It's not whether we can do it; it's whether we can do it best.* A good retailer is
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