Read Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation by Gabriel Rossman Online
Read [Gabriel Rossman Book] # Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation Online ^ PDF eBook or Kindle ePUB free. Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation Climbing the Charts examines how songs rise, or fail to rise, up the radio airplay charts. Neither do stations imitate either ordinary peers or the so-called kingmaker radio stations who are wrongly believed to be able to make or break a single. Despite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. Instead, Rossman shows that hits spread rapidly across radio because they clearly conform to an identifi
| Title | : | Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation |
| Author | : | |
| Rating | : | 4.98 (699 Votes) |
| Asin | : | 0691166714 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2015-10-08 |
| Language | : | English |
Gabriel Rossman is assistant professor of sociology at the University of California, Los Angeles.
If this book is radio's swan song, it's a good one."--Jacob G. "There is a lot to recommend about this book. Foster, American Journal of Sociology"Climbing the Charts represents an important contribution to the sociological study of diffusion and music. Rossman excels at balancing methodological details to satisfy the academic reader and intuitive explanations of techniques and results for the nonacademic reader. Students of the mass media and industry dynamics, as well as those interested in diffusion models and mechanisms, will find much food for thought in Climbing the Charts."--David Strang, Administrative Science Quarterl
Donald Wright said this is an important contribution t diffusion studies. This is a great book for anyone interested in how hits happen. using the diffusion of innovations paradigm to explain it all is an excellent approach, well executed.
Climbing the Charts examines how songs rise, or fail to rise, up the radio airplay charts. Neither do stations imitate either ordinary peers or the so-called kingmaker radio stations who are wrongly believed to be able to make or break a single. Despite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. Instead, Rossman shows that hits spread rapidly across radio because they clearly conform to an identifiable style or genre. Along the way, he explores its massive inequalities, debunks many popular misconceptions about radio stations' abilities to dictate hits, and shows how a song diffuses throughout the nation to become a massive success. Climbing the Charts provides a fresh take on the music industry and a model for understanding the diffusion of innovation.. Contrary to the common belief that Clear Channel sees every sparrow that falls, Rossman demonstrates that corporate radio chains neither micromanage the routine decision of when to start playing a new single nor make top-down decisions to blacklist such politically inconvenient artists as the Dixie Chicks. Looking at the relationships between record labels, tastemakers, and the public, Gabriel Rossman develops a clear picture of the roles of key players and the gatekeeping mechanisms in the commercial music industry. Radio stations respond to these songs, and major labels put their money behind them through extensiv
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